Vue Ultra Lux launches this weekend
VUE SET TO WELCOME LUXURIOUS NEW SEATING OPTION
Film fans in St. Enoch will soon be able to enjoy the latest releases in the ultimate comfort with the arrival of Vue’s signature Ultra Lux seat.
The Ultra Lux is the best seat in the screen and is available for St. Enoch customers to experience from 9 November.
To mark its arrival, Vue has worked with The Flash Pack to create a bespoke video booth for customers, to give a taster of the immersive experience they can expect from watching a film in an Ultra Lux seat.
Customers visiting St. Enoch on 9 November can try out the special 360 video booth which will be located within the shopping centre, and will take a 360 video of customers sitting in the luxurious seat.
112 Ultra Lux seats have been installed across Vue St’ Enoch Centre’s 12 screens. Each seat provides the very best view of the screen and comes with a host of premium features including an extra-wide armrest and personal table for snacks and beverages, and a back and legs which recline independently, allowing customers to find the most relaxing viewing position possible.
Jonathan Maxwell, General Manager at Vue St Enoch, said: “We have invested in bringing Vue’s best seating option to St Enoch and look forward to unveiling it to customers from 9 November. It is truly the best way to immerse yourself in a film and to have the most comfortable experience.
“The interactive video booth is a fantastic opportunity to test out the Ultra Lux and have a fun video to keep and share on social media, which will be emailed to each customer who visits the booth.”
Martin Botha, Centre Director at St. Enoch Centre, added: “Since the opening of its state-of-the-art cinema complex in 2021, we are thrilled to see Vue continue to invest in the St. Enoch experience with the introduction of the Ultra Lux recliners. This exciting addition underscores our commitment to providing Glasgow’s film enthusiasts with unparalleled entertainment options. The upgraded Ultra Lux seats elevate comfort and style, making Vue St. Enoch the ultimate destination for enjoying the latest blockbusters in complete luxury.”